Lafayette 148 is a luxury womenswear brand who needed a new ecommerce site to match their high-end sensibilities and to appeal to a younger clientele.
Our design language was informed by the beautiful, clean lines of the brand’s garments and their fabrication and production process, which is the lifeblood of the business. The brand’s clothing is known for its architectural and sophisticated style, so the redesign removed the original product clutter and transactional layout, and committed to a more progressive, full-bleed presentation for all product photography and typography.
The design aesthetic is more contemporary and less catalog-like, something intended to speak to a newer, younger audience that has different expectations for today’s ecomm players.
Art Director: Amy Frischhertz
ECD: Dave Snyder