A suite of apps that educate consumers and salespeople on new Beats products through rich visuals, audio, and interactive demos.
After collaborating with Beats successfully on the launch of Powerbeats Pro, we continued the partnership over five more new product releases over three years. To do so, we formalized a design system and backend framework nicknamed Tempo that allowed us to quickly stand up new content and modules for each release. Designed for learners of all types — audio, touch, visual — the design system brought complex product features to life in an easy to understand format through CG, motion graphics, and interactivity. Through each different new product, the systems also flexed to showcase different product features, visual look and feel, and over 20 languages.
We continued to iterate on Tempo through multiple product releases, improving navigation and ease of use. In 2021, in response to COVID, we brought the training experience fully online, reimagining it as an interactive web experience.