While at Work & Co., I worked with the Google Pixel team to create a strategy for a more effective and scalable on-device demos in third-party retail.
Within the third party retail space (Best Buy, Target, etc.), Samsung and Apple are dominant players. Google needed to make the most of their smaller footprint and demo experience. They wanted a strategic design framework that allows them to create future on-device demos efficiently, appeal to iOS users, and create more cohesion amongst the Pixel product family.
To do this, we focused on the insight that customers go to stores to get their hands on devices. They want to test features themselves and see how it all feels. The new framework centered the demo on free play and making that experience feel authentic and familiar, especially to potential iOS switchers, while showcasing the device’s best features. Instead of being marketing-led, the demo serves up contextual marketing content in a snackable and fun format. The result is a scalable framework for the Google Pixel team to extend into future device releases.