A modular eCommerce platform for PVH, one of the largest apparel companies in the world.
I led a team at Firstborn to design the first D2C eComm website for global apparel company PVH. The ask was to design a modular ecomm system to accommodate 3 stores: Van Heusen, IZOD, and a new online-only retail channel called Style Bureau, which specializes in dress shirts and ties from across the PVH portfolio.
Our final solution consisted of 3 branded, modular “storefronts” that can be customized to convey each brand’s unique look and feel, which then led to a unified and integrated browsing and checkout experience.