Worth It Rewards is a loyalty program from L’Oreal Paris. I led the creative team through the naming and branding process, as well as UX and design of the program’s digital hub.
We came up with a name and color palette that’s broad enough to encompass all L’Oreal Paris products categories: beauty, skincare, haircare, hair color, and hair styling.
At the same time, it’s paired with an unique art-deco inspired pattern that can be leveraged where needed so loyalty assets are differentiated from main marketing assets.
I also oversaw the UX and design of a loyalty management hub alongside naming and branding.
The hub allowed users to view their point totals, upload receipts, link frequent shopper cards, and redeem rewards.