I worked with L’Oreal Paris to overhaul several aspects of their website to promote cross-category browsing and conversion.
I worked with L’Oreal Paris USA to update its website, making it easier to browse for/find products, more mobile friendly, and preparing it for a full transition to e-commerce.
We redesigned the website’s global navigation–creating a easily scannable system that can accommodate a myriad of categories and subcategories on desktop and mobile.
The “Find Your True Match” tool educated users about their skin undertone and helped them find the foundation shade right for them.
Learn how to achieve bold, colorful hair color with Colorista. The tool provides personalized instructions for how to use the Colorista hair color system.
We prepared L’Oreal Paris for its move towards e-commerce by providing end-to-end designs for Cart/Checkout and My Account pages.